9 Basics Tips of Website Optimisation

These days online businesses are getting really frustrated with search engines regularly changing algorithms. However, there is not much to fear if you follow the basic principles. Try applying these principles to increase the rankings of your website.

Tip 1 – Do Not Change Domain Name

Do not jump the wagon and change your domain name. It can take a while for your domain to be picked up by search engines.

Tip 2 – Optimize Your Website

Optimize your site for your target audience, not the search engines. Always think about what impression your site gives your users; chances are you will create a better website the engines will like.

Tip 3 – Keyword Research

It is ideal to perform extensive keyword research. Everything else revolves around the keyword phrases you choose, so it’s critical you choose the best ones.

Tip 4 – Create A Friendly Site

Program your site to be “crawler” friendly. Search engines send out “crawlers” to gather information from your site so they understand how to rank it. Do not use complicated technology to create your website; it may backfire.

• Create your links using HTML, not JavaScript. Crawlers can’t follow JavaScript and won’t be able to read your information.

• Don’t design your site in Flash—there’s nothing for the crawlers to read. If they can’t interpret the information, they can’t classify your site.

• Make sure your copy is HTML, not a graphic of a text. It may look like copy. But if you have a text graphic, all the crawlers will see is a blank page.

Tip 5— Label your internal text links

Also do the same to the click able image ALT attributes as descriptively as possible. Within the text links in your site, use the phrase that describes the page you’re clicking to. For image links, make sure those phrases are contained in the image’s code.

Tip 6— Write compelling copy for key pages

Write compelling copy for key pages of your site based on your chosen keyword phrases. Choose a few keyword phrases that apply to the particular page you’re writing and work those phrases into the copy. Some important pages would be the homepage and about us page. (the latter a page most commonly ignored!)

Tip 7—Incorporate your keyword phrases into each page’s unique title tag

Title tags are given significant weight with search engines. The title tag is the information that shows up in the search engine results so it’s crucial that it be enticing, not just crammed with keywords.
Some examples are:

Internet marketing resources – free articles, tools, news and reviews
Craig and Barry Tax Accountants in Melbourne, Australia

Tip 8—Make sure your site is link-worthy.

Search engines judge a site’s popularity by the number of links pointing to it. To make sure people will want to link to your site, you have to offer something worth linking to. Beyond your product or service, you need something that puts you over the top: an information service, a superior presentation, or great variety.

Tip 9—Do Not Just Stick To One Keyword

Sprinkle the essential keywords sensibly across your website. Remember, that different people will be using different search terms. You goal is to capture more with a variety of strong keywords.

I am sure the pointers above will be helpful and if you use one or two or all of the above, you will see improvements…slowly but steadily.

SEO Your Facebook Page With These 3 Tips

Despite the fact that Facebook has been in operation for a fair amount of time now, it is astounding how much it has scaled up with over 500 million members at present. If you aren’t leveraging this resource, which is one of the fastest growing companies in the world, then you are making a big mistake. You can easily be a part of the Facebook mania and utilize it for growing your business by creating your own Facebook fan page, where people can join and interact. If you want plenty of fans then you will need to drive traffic to your fan page consistently. You can achieve this by doing a little SEO on your page which will drive organic traffic to your fan page. This article will look at a few uncomplicated suggestions to help you build your fan base.

Make sure you make use of the most important area of your Facebook page, the info tab, as you’ll want to include your keywords and links in that area. The info tab is intended to be used as a way for you to describe what your page is about and if you use this area to put descriptive metadata related to your page, you will effectively optimize it.That is why it’s important to utilize these fields for keywords and any important links you want to use. This will make it more likely that your page will rank for the searches.

Your fan page’s live stream should include direct links as well. Update your status regularly with links to your websites and any other sites that will help you build the link score for your Facebook fan page. It will also help raise your rank in Google and build your page’s popularity. Just keep in mind that you should do this slowly over time; doing too much too soon will raise the spam flags. The main goal of your fan page should be to provide people with good information as well as impressing the spiders for the search engines.

Using a large profile picture is a good way to grab the attention of site visitors. The fact is, people on Facebook like pictures because Facebook largely helps people share photos over the web. This is the main reason you want to use a good quality photo that will share your company and brand with people. People will be more likely to trust you if your page includes a photo and it helps you do better branding as well. You should now see just how much potential Facebook fan pages have when it comes to getting as much exposure as possible. By optimizing your page, it will be easy to get plenty of traffic and sales so that you succeed where you never thought you would. You don’t need to do everything at once, as a little bit at a time is enough to really get you great search engine results. If you give it time, your fan page will suddenly be at the top page before you know it.

PPC Vs SEO – Which Is Best?

There has been argument for years about the pluses and minuses of Pay-per-click (PPC) as opposed to Search engine optimization (SEO) – with many people holding strong viewpoints for and against both. This is a massive topic – way too much to handle fully in this post, but I’ll summarise the highlights and present my point of view about the topic. Some Paid advertising perks

Rapid results – can typically start to see results within just hours (or even minutes) of activating a marketing campaign

Only pay when a visitor clicks

Fairly simple to concentrate on the Keywords you would like

Don’t always need to change your website

Good Tracking capabilities (so that it is easy to monitor, measure, change and enhance)

You get to determine where users go (you define the website landing page)

Can focus on precise regions/localities for your ad to be displayed

Achieve first page visibility easily (but not always cheaply)

Pay per click can be a very effective way to publicise an online site (in particular a new website). However whenever you stop spending, your ads stop showing, and your traffic volumes drop – there may be few long term benefits. PPC is reasonably quick and easy to setup – but it is just as quick and easy for all your competitors – if they have got deeper pockets, they may ultimately win.

As long as you understand what a click is worth to you, and are assured that the rewards outweigh the expense, Pay per click can be very effective. You wouldn’t for example mind if it costs you $2,000 (or more) a day provided that it generates $5,000.

PPC is amongst the few ways a completely new site can get seen in the search engine results and start to generate traffic (and income) while the long term Seo methods kick in. The statistics generated from a Pay Per Click Campaign (such as which key words are resulting on conversions) may also be a very useful source of information for an SEO campaign.

Search engine optimization Advantages

Listed here are some of the benefits of Search engine optimization:

Guests coming from Natural Search are Totally free

The search rankings a website accomplishes through SEO can easily persist for a long time after the work has been finished

On-page changes (that are almost certainly necessary for Search engine optimisation) can help strengthen conversions as well as traffic

In general more searchers click the organic search engine results (88%) versus the pay-per-click ads (12%), so you may well get a lot more visitors from Organic results.

Users generally believe Natural Search engine results have got a higher “trust” level

Of course SEO is not free – it needs work and expense, usually over a long period. In some competitive niches it can be very difficult (or even impossible) to obtain page 1 rankings, but in most markets it’s possible to quite easily achieve reasonable rankings and traffic. In any case, it’s the user that should be in the middle of any Search engine optimization techniques. Almost anything you can do to improve the user experience is likely to improve your search rankings and conversions (and in due course grow sales/inquiries)

Both Pay per click and Search engine optimisation have their pros and cons and depending on your specific circumstances, one or the other (or even both) could be best for your needs.